Swimwear Trends for Spring/Summer 2017


Summer has already started, although the weather has been unstable. So, it’s time to think in swimwear. Here is a breakdown of swimwear trends for Spring/Summer 2017. One-piece swimsuits are garnering fans year after year since they are versatile and flattering. They can be worn as a top. Baywatch and the surf culture continue to influence brands. Swimsuits with high-cuts give the illusion of elongated legs. Swimsuits with slogans are big for SS 17 and perfect to express an urban attitude.  Ethnic is very in vogue this season. Countries like Mexico, Costa Rica, Tunisia and Morocco had a major impact and many brands showed bikinis with ethnic and folklore prints and featuring details like embroidery, beads, small mirrors and tassels.  Blue Lagoon, blue tones like aqua and turquoise were seen on the runways. They bring to mind the movie The Blue Lagoon starring Brooke Shields and Cristopher Atkins, shot in the idyllic Turtle Island in Fiji.   The hue is ideal to enhance the tan. French romance is an aesthetic that evokes Brigitte Bardot. Bikinis with Bardot necklines, flouncy ruffles and floral and gingham prints are sure to invade the beach. Fun prints it’s an emerging trend and perfect to inject amusement into swimwear. Bananas, watermelons, flamingos, stars, cactus and ice-cream motifs, some of them combined with other prints like stripes make swimwear appealing   and eye-catching. Whatever your style or body type there is plenty to chose from.

One-piece swimsuits


Blue Lagoon


French romance


Fun prints


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